Problem Statement

Goal

<aside> 🎯 Increase the adoption rate of digital gold

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Objective

<aside> 💪🏼 Increase the 30-day conversion rate from successful app onboarding to the first digital gold transaction or purchase by 20% within the next quarter.

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About Jify

<aside> 🤗 Jify is an employee comprehensive financial wellness app

They believe that part of the solution lies in breaking the 30-day pay cycle, allowing employees to access their earned salary when they need it – a concept known as “On-Demand Salary” or  “Earned Wage Access.”

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Mission

<aside> 🎯 Jify aims to become the personal finance product of choice for the workforce

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Product Offerings

<aside> <img src="/icons/atm_yellow.svg" alt="/icons/atm_yellow.svg" width="40px" /> Early wage access Employees can immediately access their earned wages for the days worked in that particular pay cycle

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<aside> <img src="/icons/layers_yellow.svg" alt="/icons/layers_yellow.svg" width="40px" /> Digital Gold Buy and sell digital gold to inculcate saving habits

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<aside> <img src="/icons/credit-card_yellow.svg" alt="/icons/credit-card_yellow.svg" width="40px" /> Digital Prepaid Card Access earned wages through physical or virtual card in any ATM or online merchants.

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<aside> <img src="/icons/emoji-heart-eyes_yellow.svg" alt="/icons/emoji-heart-eyes_yellow.svg" width="40px" /> Rewards and Referrals Access coupons from partner brands and refer to earn cashback

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User Persona

<aside> <img src="/icons/user-circle_gray.svg" alt="/icons/user-circle_gray.svg" width="40px" /> Demographics

• Name : Santhosh Kumar
• Age : 26
• Occupation: Porter driver
• Gender : Male
• Highest Qualification : 12th
• Location : Bhopal, Madhya Pradesh
• Income : ₹20,000/month
• Device : Redmi note 12
• Primary Language : Hindi </aside>

<aside> <img src="/icons/report_gray.svg" alt="/icons/report_gray.svg" width="40px" /> Frustration and Pain points

• Living pay check to pay check
• Anxiety due to not lack of money
• Unable to save money
• Fear of losing job
• Loan intrest burden </aside>

<aside> <img src="/icons/trophy_gray.svg" alt="/icons/trophy_gray.svg" width="40px" /> Job To Be Done (JTBD)

• Save money for marriage
• Get a good promotion in job with a pay raise
• Close all EMI’s and loans
• Be relaxed at month end without any financial worry </aside>

<aside> <img src="/icons/user-circle_gray.svg" alt="/icons/user-circle_gray.svg" width="40px" /> Traits

• Energetic
• Bachelor
• Money-conscious
• Unmotivated and Stressed
• Lack Discipline </aside>

User Journey Map

Though Jify is a comprehensive employee financial wellness app, in this user journey, we will focus on the Digital Gold user experience. We will explore pain points, frustrations, sentiments, and opportunities that arise at each stage.