Global Phenomenon
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<img src="/icons/light-bulb_yellow.svg" alt="/icons/light-bulb_yellow.svg" width="40px" /> eLearning's popularity isn't confined to a specific region or industry.
It has penetrated various sectors, from education and corporate training to personal development and beyond.
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Its global reach is underscored by the fact that eLearning has become a common method of learning and up-skilling for individuals and organisations worldwide.
Why YouTube should get into e-learning market ?
YouTube has positioned it self as free video sharing website that makes it easy to watch online, anyone can create and upload there own videos to share with others.
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💪🏼 Reasons
- High Educational Demand : Study shows 51% of YouTube viewers are there for educational content
- Free Learning Hub: YouTube is a primary source for free educational resources.
- Live Cohort Sessions : Educators already leveraging YouTube live and comments for interactive sessions.
- Massive User Base : With 2.5 billion users, YouTube offers unparalleled distribution and acquisition strength
- Diverse Content Formats : YouTube Supports videos, live streams, and playlists, shorts for varied learning experiences.
- Global Accessibility : Its global reach ensures education is accessible worldwide.
- Monetisation Potential : Introducing e-learning features can open new monetisation avenues for YouTube.
- Google Ecosystem Integration : YouTube can seamlessly integrate with other services like Google Drive, Google Classroom, Google Meet, Google Slides and Google Forms, providing a comprehensive e-learning experience.
- Mobile-Friendly : Accessibility on mobile devices facilitates on-the-go learning
- Data-Driven Insights : Robust data and analytics can provide personalised suggestions on which course to take or which skill to learn.
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Why is e-learning market growing ?
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📈 Growth reasons
- COVID-19 Pandemic : The pandemic accelerated the adoption of remote learning, forcing educational institutions, businesses, and individuals to embrace e-learning platforms.
- Technological Advances : High-speed internet, mobile devices, and multimedia capabilities enhance e-learning accessibility
- Industry Recognition : Employers value online education for skill development, driving demand for e-learning
- Flexibility and Convenience : E-learning's ability to offer flexible schedules and remote access appeals to learners seeking convenience and adaptability in their educational pursuits.
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Market Size
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<img src="/icons/chart-line_green.svg" alt="/icons/chart-line_green.svg" width="40px" /> E-Learning Market Size is to be Worth **$648 Billion to $1 Trillion** by 2032 with a CAGR of >14%.
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Size of the global e-learning market in 2019 and 2026, by segment in billion U.S. dollars
Past 5 years Google Trends search result in YouTube for keyword course