Common JTBD and Frustrations among three personas are
<aside> <img src="/icons/graduate_yellow.svg" alt="/icons/graduate_yellow.svg" width="40px" /> Unable to learn new skill for professional growth
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<aside> <img src="/icons/brain_yellow.svg" alt="/icons/brain_yellow.svg" width="40px" /> Unable to focus on personal growth and self well-being
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<aside> <img src="/icons/currency-coin_yellow.svg" alt="/icons/currency-coin_yellow.svg" width="40px" /> Lack of financial management and its know how
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<aside> <img src="/icons/hourglass_yellow.svg" alt="/icons/hourglass_yellow.svg" width="40px" /> Difficult to manage time and lack of discipline
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All three personas, despite their diverse backgrounds and goals, share a common frustration related to learning and skill development.
They express concerns about the inability to acquire new skills, stay updated, and effectively up-skill in their respective domains.
<aside> <img src="/icons/calendar_blue.svg" alt="/icons/calendar_blue.svg" width="40px" /> User often interact with outdated courses
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<aside> <img src="/icons/official-document_blue.svg" alt="/icons/official-document_blue.svg" width="40px" /> Demand for accredited courses for colleges and university credits
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<aside> <img src="/icons/rename_blue.svg" alt="/icons/rename_blue.svg" width="40px" /> Users don't know what they are signing up for and have doubts regarding the consistency of the course throughout its lifetime
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<aside> <img src="/icons/connecting-flight_blue.svg" alt="/icons/connecting-flight_blue.svg" width="40px" /> Users want to learn from cross devices and at various settings of life, from living room to while traveling
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<aside> <img src="/icons/circle-arrows-horizontal_blue.svg" alt="/icons/circle-arrows-horizontal_blue.svg" width="40px" /> User often have concerns about the authenticity of assessments
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<aside> <img src="/icons/chart-line_blue.svg" alt="/icons/chart-line_blue.svg" width="40px" /> Users want to learn about personal growth, professional development, financial management, and discipline etc
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<aside> <img src="/icons/truck_blue.svg" alt="/icons/truck_blue.svg" width="40px" /> Users are actively searching for live, cohort-based structured courses because of the limited interaction they have with instructors
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<aside> <img src="/icons/currency_blue.svg" alt="/icons/currency_blue.svg" width="40px" /> Some courses have a hefty price tag, which puts dent in users valet
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<aside> <img src="/icons/currency-coin_blue.svg" alt="/icons/currency-coin_blue.svg" width="40px" /> Confusing Pricing as there are many different pricing subscription option
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<aside> <img src="/icons/school_blue.svg" alt="/icons/school_blue.svg" width="40px" /> The quality of courses varies from instructor to different topics.
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<aside> <img src="/icons/language_blue.svg" alt="/icons/language_blue.svg" width="40px" /> The absence of courses available in multiple languages
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<aside> <img src="/icons/binoculars_blue.svg" alt="/icons/binoculars_blue.svg" width="40px" /> Difficult to chose right course as to many courses on single topic
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<aside> <img src="/icons/laptop_blue.svg" alt="/icons/laptop_blue.svg" width="40px" /> Instructors and creators have to stick wants platform where then can get audience and make money
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<aside> <img src="/icons/circle-arrows-horizontal_purple.svg" alt="/icons/circle-arrows-horizontal_purple.svg" width="40px" /> Integration with LinkedIn to acquire more users and upsell LinkedIn Premium
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<aside> <img src="/icons/currency_purple.svg" alt="/icons/currency_purple.svg" width="40px" /> Freemium Model
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<aside> <img src="/icons/school_purple.svg" alt="/icons/school_purple.svg" width="40px" /> Targeting Corporate Clients
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<aside> <img src="/icons/library_orange.svg" alt="/icons/library_orange.svg" width="40px" /> Partnerships with Universities and Institutions to create courses that brings accreditation and trust
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<aside> <img src="/icons/official-document_orange.svg" alt="/icons/official-document_orange.svg" width="40px" /> Specializations and professional Certificates
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<aside> <img src="/icons/currency_orange.svg" alt="/icons/currency_orange.svg" width="40px" /> Freemium with Subscription model
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<aside> <img src="/icons/currency-coin_orange.svg" alt="/icons/currency-coin_orange.svg" width="40px" /> Financial Aid
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<aside> <img src="/icons/school_orange.svg" alt="/icons/school_orange.svg" width="40px" /> Corporate and Govt Partnerships
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<aside> <img src="/icons/currency_blue.svg" alt="/icons/currency_blue.svg" width="40px" /> Freemium with Subscription model
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<aside> <img src="/icons/people_blue.svg" alt="/icons/people_blue.svg" width="40px" /> Referral Program, Refer a friend = 1 month additional free
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<aside> <img src="/icons/meeting_blue.svg" alt="/icons/meeting_blue.svg" width="40px" /> Community building
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<aside> <img src="/icons/library_blue.svg" alt="/icons/library_blue.svg" width="40px" /> Partnership with influencers to acquire more users
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<aside> <img src="/icons/library_purple.svg" alt="/icons/library_purple.svg" width="40px" /> Partnerships with Universities and Institutions to create courses that brings accreditation and trust
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<aside> <img src="/icons/official-document_purple.svg" alt="/icons/official-document_purple.svg" width="40px" /> MicroMasters and Professional Certificates
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<aside> <img src="/icons/checklist_purple.svg" alt="/icons/checklist_purple.svg" width="40px" /> Free Courses and Audit Options
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<aside> <img src="/icons/copy_yellow.svg" alt="/icons/copy_yellow.svg" width="40px" /> Industry-Relevant Nanodegree Programs and updated time-to-time
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<aside> <img src="/icons/library_yellow.svg" alt="/icons/library_yellow.svg" width="40px" /> Partnerships with Universities and Institutions to create courses that brings accreditation and trust
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<aside> <img src="/icons/computer-chip_yellow.svg" alt="/icons/computer-chip_yellow.svg" width="40px" /> Go to destination for Tech and Data Science
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<aside> <img src="/icons/card_yellow.svg" alt="/icons/card_yellow.svg" width="40px" /> Career Services and Job Placement Support
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<aside> <img src="/icons/currency_yellow.svg" alt="/icons/currency_yellow.svg" width="40px" /> Free Courses and Trials
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