User Journey Map

<aside> <img src="/icons/user-circle_gray.svg" alt="/icons/user-circle_gray.svg" width="40px" /> Demographics

• Name : Arjun Reddy
• Age : 30
• Occupation: Senior Software Engineer (JP Morgan Chase) </aside>

<aside> <img src="/icons/immigration_gray.svg" alt="/icons/immigration_gray.svg" width="40px" /> Scenario Arjun is an experienced software engineer who is eyeing the role of VP of Engineering at Google as his next job. In pursuit of his dream company and job role, he needs to prepare and upskill himself

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<aside> <img src="/icons/brain_gray.svg" alt="/icons/brain_gray.svg" width="40px" /> Expectations

• Find a good course in leadership and System design.
• Engage in hands-on projects
• Obtain a valuable certification </aside>

https://whimsical.com/youtube-in-e-learning-journey-map-AtBosezzsGdszDnAPj4oAa

Opportunities & Solutions

<aside> 🙇🏼 Utilising YouTube's data to suggest a personalised course for users

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<aside> 📝 Ability for instructors to create a detailed curriculum and course content summery

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<aside> 💸 Bundle it with YouTube premium as subscription

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<aside> 🆓 1 Month free access for adoption & habit creation

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<aside> 🔢 Ability for instructors to add difficulty level and pre-requisites

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<aside> 🤖 Option for user to switching to a less complex course

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<aside> 👨‍👩‍👧‍👦 Option for instructors to run Live Cohort based course

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<aside> 💼 Integration with other job portals

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<aside> 🌟 Users' reviews and ratings for the course

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<aside> 📖 Summery of what user will learn

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<aside> 💬 Chat with alumni of selected course

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<aside> 💹 Make it a stand alone offering similar to YT music

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<aside> 📔 Native integration of Google Classroom for chat, assessments, community support

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<aside> 👨🏼‍💻 If technical course then ability to practise and run code snippet without leaving course

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<aside> 👩🏼‍🏫 Incentivise instructors to be a mentor and clear doubts

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<aside> 🏫 Partnership with Institutions, Universities and companies for accreditation

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Solution Prioritisation

After considering impact, confidence, and ease of implementation, below are the prioritized solutions on which I will be focusing. The main emphasis is on implementing a Minimum Viable Product (MVP) that addresses core user problems. Subsequently, based on user responses, we can prioritise which problems to address later.

Solution Prioritisation

Product Hypothesis

<aside> 🤔 We believe that building a comprehensive e-learning platform including interactive live cohort learning for educators and learners on the YouTube platform will achieve enhanced engagement and community-building in online education space. We will know we are successful when we observe a significant increase in live session participation, user interactions, and positive feedback from both educators and learners on the YouTube e-learning platform.

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Assumptions

<aside> 💠 Assumption 1 By integrating comprehensive e-learning features, YouTube can capture a significant share of the online education market

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<aside> 💠 Assumption 2 Leveraging YouTube's existing content creators and user engagement features will foster a dynamic e-learning community.

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<aside> 💠 Assumption 3 Users will prefer the familiar YouTube interface for its ease of use, creating a seamless transition into e-learning content.

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<aside> 💠 Assumption 4 Monetisation opportunities for content creators (instructors) and the platform will incentivise the production of high-quality educational content

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<aside> 💠 Assumption 5 The global reach of YouTube will enable the platform to cater to diverse educational needs and preferences worldwide.

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